Instagram Reportedly Exploring Niche Microblog Following Elon Musk’s Twitter Takeover

In case you haven’t noticed, Twitter is under new ownership.

person holding space gray iPhone X
People using microblogging apps on smartphones. Photo by Marten Bjork

And while we’re grateful for the platform’s previous efforts to increase its focus on photos and videos, Instagram has always taken the top spot in that niche and is even neck-and-neck with TikTok for dominance in the short-form video space.

But it looks like Instagram isn’t just thinking about what TikTok might do next; Recent reports suggest that Meta’s beloved division may actually be taking to Twitter with a new microblogging feature.

PetaPixel reports that Meta is considering a “Notes” feature that will do just that and will work the same way as tweets. This will be joined by a suite of features such as problematic photo and video posting as well as Reels and various shopping features on Instagram. The only thing that makes us wonder is at what point Instagram doesn’t become some sort of different version of Facebook since it seems like almost every social media platform is heading towards this “omni” utility approach, but that’s just us.

Why the sudden focus on short form messaging? PetaPixel notes that several publications are reporting a decline in the number of Twitter users since its takeover and this is an opportunity for apps like Instagram to fill that space with alternatives. Naturally, they’re not the only candidate with others including Post and Mastodon although of course, and especially when compared to the two, Instagram has more than a few advantages if it decides to pursue this aggressively.

What do you think of Twitter’s new ownership? Will Instagram’s microblogging feature make sense? Let us know in the comments.

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