TikTok users are charging couples to shoot their wedding on a phone so they can post on social media immediately, instead of waiting weeks for a professional wedding photographer to deliver their photos.
According to a report by Insiders on Monday, entrepreneurial TikTokers are offering their services as professional “wedding content creators” after seeing a gap in the market with traditional wedding photographers.
@agoldendogmom one of the best wedding planning decisions we made 🤍 @its.kasie #weddingtips #weddingcontentcreator #weddingtiktok #bride ♬ This Will Be (An Everlasting Love) – Natalie Cole
These wedding content creators shoot personalized photos and video content of a couple’s big day on their smartphones so that their clients can post the images on Instagram and TikTok straight away.
@planwithlaur When your head hits the pillow the night of your wedding you’ll have a full wedding highlight + more! Lets chat 🤍#weddingcontentcreator #weddingcontentcreation #weddingcontentideas #weddingcontent #weddingdaycontent #eventcontentcreator #eventcontentcreation #eventcontentcreators ♬ ENERGY x PHOTO SHOOT x OKAYWORD – phil
This allows couples to avoid becoming frustrated while waiting weeks for professional photos from a traditional wedding photographer.
On TikTok, the hashtag #weddingcontentcreator has 16.1 million views, with the vast majority of videos posted in the latter half of 2022.
@socialbridesclub No waiting around for the professional photos + videos! With a wedding content creator everything is created for socials and ready to share in 24 hours 👀#weddingtiktok #scottishweddings #bride #weddingconfetti ♬ This Will Be (An Everlasting Love) – Natalie Cole
The profession is expected to become more in demand as more betrothed couples prioritize getting their wedding photos published on social media as quickly as possible.
‘They Don’t Want to Wait’
Insiders interviewed TikToker and wedding content creator Taylor Richardson who charges clients between $1,250 and $1,450 to take photos and film short videos on her iPhone.
@taylorbivey Replying to @ranaafathii wedding content creation #bridetok #weddingday #tiktokbrides #weddingtok #weddingtiktok #bridesoftiktok #wedding #weddingcontentcreator #weddingevent #nearlyweds ♬ original sound – TAYLOR | bachd
Richardson’s content is ready and available for clients to look through within 24 hours of their wedding. The cost of her services varies depending on how long the couple wants her to be at the event.
Richardson tells Insiders that she was inspired to start her business after getting engaged herself and documenting her wedding on TikTok.
She realized that there was “something missing” in conventional wedding photography and noticed that couples were wanting to post their photos as soon as possible — rather than waiting weeks or months for images.
“I was following other brides on TikTok that got married, and after the wedding day, they were always like, ‘I have to wait for my photos to get back to me,’ and they had nothing to post or share with us straight away ,” Richardson says.
Instead of aiming for polished shots like a traditional photographer or videographer, Richardson focuses on taking “raw footage” and “candid” images, which have a more “personal” and “organic” feel.
@planwithlaur Replying to @themimishin I hired content creators for my wedding and this is what it looks like! #weddingcontent #weddingcontentcreation #weddingcontentcreator #weddingcontentcreators #weddingtok #weddindingspo #weddingtipsandtricks #greenscreen #greenscreenvideo ♬ original sound – Laur | Wedding Content Creator
Richardson insists that she will never get in the way of a client’s wedding photographer or videographer and that she acts as a bonus rather than a replacement for them.
Despite already seeing success, Richardson believes the wedding content creator industry is going to “explode” in 2023 because of how quickly couples can get the finished photos or videos delivered to them.
“In this age, we’re all about electronics and being able to have everything at our fingertips,” she explained.
“Not to say that nobody’s patient, but people truly want to see and share stuff. They don’t want to wait.”
Image credits: Header photo licensed via Depositphotos.